New Belgium Brewing Company the makers of Fat Tire Ale! We are an employee owned and operated company. We are proud to be part of our local community and strive to be leaders in evironmental sustainability. Come follow your folly and join us on a Tuesday Tour with Tye Eyden, your tour guide at New Belgium Brewing Co. We believe, to make positive changes in the environment, we need to: Lovingly care for the planet the sustains us. Honor natural resources by closing the loops between waste and input. Minimize the environmental impact of shipping our product. Reduce our dependence on coal-fired electricity. Protect our precious Rocky Mountain water resources. Focus our efforts on conservation and effeciency. Support innovative technology.